如何在职场“穿出”成功?How to dress professionally to be successful?

首页    如何在职场“穿出”成功?How to dress professionally to be successful?

Based on the experience of face to face interviewing approximately 3,865 candidates in the past 8 years in the mainland of China, UniWay recruitment discovered that about 40% of candidates are not paying enough attention to the importance of choosing the right dress code. That is why we observed the following scenarios of inappropriate ways of selecting dress code, such as dressing way too causally, choosing improper dress code or ignore dress code requirements, etc.

UniWay recruitment在过去的8年的时间中,面对面面试了近3865位候选人,我们发现有将近40%的人还没有足够重视职场穿着,因此我们时常观察到穿着过于随性,不适合面试场合或者不吻合着装要求等情形出现。



UniWay recruitment would like to suggest our candidates to pay special attention to the importance of choosing correct dress code for different occasions such as at workplace, at job interviews or at formal business networking event ect., because it silently and indirectly discloses your attitude and communicates about who you are from a certain degree, Mostly importantly, on some occasions, it may affect your career success to some degree.




In order to assist you in choosing the right dress code, first of all, we would like to guide you through the following seven different types of dress code for both men and women:



White Tie 白色领结西服


White tie is the most formal type of dress for grand occasions. Some invitations may specify this style of dress, and given that these occasions are quite formal, knowing exactly what to wear is important. 



Occasions 适用场合

Royal Ceremonies, Balls, or Banquets



Black Tie 黑色领结西服


Black tie is a semi-formal Western dress code for evening events, originating in British and American conventions for attire in the 19th century.



Occasions 适用场合

Traditionally only for events after 6 p.m.


Semi-Formal: Dinner Parties(Public, Fraternities, Private)


Cocktail Attire 鸡尾酒会服  



Cocktail attire is usually described as less formal than formal attire, but not too casual. Similar to but usually slightly less formal than semi-formal attire, it typically means a dark suit or slacks and a sport coat for men, and a cocktail dress or nice blouse and skirt for women.



Occasions 适用场合

Holiday Parties, Weddings, Anniversary Celebrations



Business Formal 商务正装


A business formal dress code enhances the professional image of your workplace environment and your personal brand. 

Clothing should be crisp, neat, pressed and never wrinkled, to project a professional, “business formal” image. Torn, dirty, and unmatched clothing is unacceptable.



Occasions 适用场合

Special Dinners or other Important Events


Business Casual 商务休闲


Business casual is an ambiguously defined dress code adopted by some white-collar workplaces in Western countries, comprising more casual wear than informal wear ("dress clothes"), but less casual than smart casual.



Occasions 适用场合

Daily Work Attire, Company Parties, Business Lunch Meetings



Smart Casual 时尚休闲


Smart casual is an ambiguously defined Western dress code that is generally casual wear but with additional components of a proper lounge suit from traditional informal wear.



Occasions 适用场合

Office Parties, Business Luncheons



Casual 休闲


In general, casual wear is associated with emphasizing personal comfort and individuality over formality or conformity. 



Occasions 适用场合

Anything considered inappropriate for more formal occasions.



Cases Studies from UniWay Recruitment



As a reminder, we would like to share the following scenarios where 40% of candidates make mistakes.



Scenario 1 情形1

A brand manager candidate goes for a job interview at Nike`s office, but he wears the latest new collection of Adidas. Well, it is his choice to wear whatever he wants, but he fails the first round of interview because of wrongly choosing to wear direct competitors brand. We all think it is common sense not to wear Adidas but believe or not, it happens.   



Scenario 2 情形2

In 2018, we worked with a PR agency which specializes in Fashion and Luxury industries for recruiting their account director. One of the candidates was rejected because our client said they are not comfortable with how she dresses since it tells that she is lack of the sense of fashion where it is needed in their industry to social with their potential clients.



Scenario 3 情形 3

During one of our client meetings in 2017, we heard a story that a General Manager of a French group company was commenting on the sloppy dress style of one of his key subordinates named James (Alias) in Business development division. James lost an opportunity to get advancement to be a Business development director due to the consistent unprofessional image. The GM told us that we do judge our employees’ attitude by dress code unconsciously. He said that what you wear somehow tells who you are in the workplace.



Scenario 4 情形 4

In order to quality and select candidates for our clients, UniWay recruitment consultants are required to meet and interview candidates face to face. Three months ago, we interviewed 8 marketing manager candidates for a US consulting firm, we rejected one candidate after our first round screening. The candidate named Alice (alias) was putting the sunglasses on top of her head during the whole interview, which leaves an unprofessional image and careless attitude.

为了为客户精选候选人,UniWay recruitment的每一个咨询顾问都必须通过面对面见面每一个候选人。3个月前,我们为一美国咨询公司面试了8位市场经理候选人,我们在第一轮筛选时拒绝了一位候选人。这位名为Alice(化名)的候选人在面试期间将墨镜置于头上,给人留下了非常不专业的形象。


In conclusion, at any professional occasions, dressing appropriately can become your comparative personal competitiveness, which makes a big difference at some critical moments such as job interviews, career advancement, new business development, etc.

UniWay Recruitment would like to sincerely suggest you dress professionally for your future career success!

总而言之,根据场合选择正确的服装,将更好的促进您在职业场合的个人竞争力,尤其在一些关键场合会有很大的影响,比如求职面试,职业发展,和新业务开发等。因此,UniWay Recruitment诚挚地建议您在不同的场合相应选择专业而得体的着装,成就自我,成就未来!


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2020年4月10日 17:49